Anthony has extensive experience in commercializing across multiple functions and companies in life sciences, with more than 20 years of experience working in medical diagnostics, devices, and pharmaceuticals. Over his career, Mr. Soha has worked in multiple commercial leadership positions for Abbott Laboratories, Alere, and Procter & Gamble managing market strategies for direct and distribution teams focused on health systems, physicians, and payors. Most recently, he launched the LumiraDx platform in the US with their infectious disease platform before the business was sold to Roche in December 2023. Anthony holds a Bachelor of Arts in History from Franklin & Marshall College.